The design you choose for a site will depend on several factors, the most important of which is the site's purpose. A Good Start: Surf Observe how other designers-especially those with objectives similar to your own-solve problems, handle color and typography, and use the medium to convey their message.	Web Site Types There are a multitude of Web site types, all driven by the site's purpose. MIT Comedy Central Snickers Land's End Drudge Report C|Net salon.com IBM
	Purpose Drives Design What's the purpose of the site; how will it be used? Is your site meant to provide information to the general public on the hazards of pesticides, or is it strictly for entertainment? Will you sell products through your Web site, or simply provide information about your organization without any transaction capability? What will keep them coming back? What elements in your intended design will promote return visits and user loyalty?
	Mock ups Many designers like to create design mock-ups in Photoshop -- sample When applicable, try to bring your site metaphor into the mock-up use mock-ups of actual content, logo Play around with different layouts until you think you've found the layout that best matches your plan