Adam Werbach '91 Authors Book on Sustainability Strategy
Posted: Monday, June 29, 2009
In 1996, at age 23, Werbach was elected the youngest-ever President of the Sierra Club, the oldest and largest environmental organization in the United States. Since then, Werbach has declared environmentalism dead, built and sold three companies, and merged with global ideas company Saatchi & Saatchi to create the world’s largest sustainability agency, Saatchi & Saatchi S.
As Global CEO of Saatchi & Saatchi S, Werbach guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Walmart, Procter & Gamble, General Mills and WellPoint. Werbach worked with Walmart to engage the company’s 1.9 million Associates in its sustainability effort, creating the Personal Sustainability Project (“PSP”).
Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, appearing on networks including BBC, NPR, and CNN, and shows ranging from the The O’Reilly Factor to Charlie Rose. He lives in San Francisco’s Bernal Heights with his wife Lyn and children Mila, Pearl and Simon.